Packaging Your Invention To Sell by JoAnn Hines Packaging Diva
Even if you have a great invention without a package it will
never sell. Lets face it consumers are a fickle bunch. It doesn't
take much to turn them off. If fact, you only have 2.6 second to
turn them on to your invention through your packaging. Yes, your
package is your number one salesperson and once you have lost the
opportunity you may never get it back.
People always contact me whenever they are in trouble. Most of
the time it is after the fact and they want the quick fix to their
packaging woes. Well, it doesn't work that way. Packaging is a
complicated intricate process. Understanding it requires time and
consideration. It’s not just about getting the product there. It’s
also about getting the product to SELL.
That's where the unique role of packaging comes into play.
Packaging is a complex equation. It IS the sales person. It IS your
brand. It IS your company and if you haven't given it the
consideration it deserves it will fail or most certainly not live up
to its expectations. It’s a tangle of information out there and what
you don't know CAN get you into trouble. Learn why you should always
make packaging your first thought not your last.
Order Now by
clicking here.
Diva on Board
"I need more publicity for my packaging products and
services."
I hear this from everyone - individuals and inventors, small
businesses, nonprofit foundations - even large businesses. Whether you're
working your own guerilla publicity campaign or paying out hefty sums of your
PR budget, you're not getting as much media attention as you'd like. As a
matter of fact, even the PR agencies aren't getting as much media attention as
they'd like!
I think I've found a solution for many of you... Diva on
Board
Here's how it works:
This program, aptly titled Diva on Board, is designed
for business owners and executives who wish they had someone to talk with and
to advise them about maximizing the company's exposure through appropriate
media opportunities.
Now you can include the Packaging Diva as an adjunct for your
organization ... and for a very reasonable investment. The Diva has 30+ years
of branding experience and can become your ongoing resource for information
and advice on all aspects of PR for your business.
It's a retainer program where I watch for opportunities to
promote your company and its services. I will help you craft the correct spin
to get the most mileage from every opportunity. You can also use me to help
you assess other promotional opportunities such as whether to exhibit at a
trade show and which trade shows will give you the most return on your
investment. It's like having a customized marketing director just for your
business!
The difference between traditional PR that doesn't always work
and Diva on Board is me. The Packaging Diva is a brand name that is recognized
around the world. That's because my success has been built on researching
trends and innovations that affect the packaging industry and sharing that
knowledge with my clients to help you recognize how your business can be
impacted.
I'm able to offer this unique opportunity to a few select
clients in 2007. Sign up today for 3 months of the Diva On Board and see the
effects that good media coverage will bring for your business.
The fee is $1,000 per month and is payable at the beginning of
each month. Diva on Board will begin accepting memberships from everyone on
January 1, but we're letting the Diva's readers sign up now because we want to
be sure you get a space. Enrollment is extremely limited, so sign up quickly
to guarantee your place.
Need more info or want to hear from satisfied clients?
contact JoAnn Hines
If you are ready now to start transforming your brand
sign up
here.
Ask me about my upcoming workshops.
"Does Your Packaging Speak Human To Boomers?"
"Does Your Packaging Speak Human To Women?"
So you think you understand your customer? Well, the game
has changed.
Traditional marketing methods are no longer working.
It's time for packaging to take its place and I can teach you how.
But how can you differentiate your product in a sea of sameness?
Can a package stand out from its competitors in retail
sensory overload?
That's what these workshops are all about, teaching you how to
package products consumers will buy. Making your product jump up off the shelf and cry
"buy me, buy me" to your target audience.
If you want to sell a product to the 80% of the purchase decision makers
(women) then you need to attend: "Does Your Packaging Speak
Human To Women"
If you want to sell a product to the most affluent and growing
demographic population the you need to attend: "Does Your
Packaging Speak Human To Boomers?"
Although there may be some elements of crossover, what I call
the "universal
truths in packaging" the key marketing elements are not the
same. So before you launch your next product or simply revamp an
old one, make sure your on track and on target with your product
packaging.
Who can benefit from attending?
- Market Research
- Consumer Insights
- Category Management
- Consumer Planning
- Package Design/Development
- Packaging Graphics
- Packaging Engineers
- Brand/Product Management
|
- Marketing
- Creative Services
- Industrial/Structural Packaging
Engineers
- Creative/Art Direction
- Global Branding/Design
- Retailers
- Packaging Suppliers
- New Business Development
|
Contact JoAnn to be
notified of dates and locations for the upcoming workshop.
Pick the Diva's Brain:
JoAnn Hines, the Packaging Diva, offers free 15
minute consultations to new clients who require the expertise of a
packaging guru. Consultations are available to people and
companies who are ready to take the next step in their packaging
strategy or who need packaging solutions to an existing problem.
Consulting with the Diva is the best option to transform your
packaging problem into a winner.
For answers to packaging questions, your best
option is to Ask The Packaging Expert.
You may email your question to
Packaging Diva
or check the website to ensure you question
has not already been answered at
http://www.packagingcoach.com/ask_the_packaging_expert.htm.
or
http://www.packagingdiva.com/pkgedutrainseminars.htm
|
Packaging Experts, Packaging
Consultants, Packaging Speakers
The Public Relations Department at
Packaging University can connect you with the country's top leaders,
experts, consultants and speakers, in packaging and related industries.
Our experts work in all facets of packaging and they will speak with you
about new innovations, trends, legislation, technology, and other
packaging news. Contact us if you need experts to interview, article
ideas, news, hot topics, or quotes, opinions, and insights from
prestigious sources.
Contact
JoAnn Hines
Want to do business with Wal-Mart. Better request the Wal-Mart packaging file.
What you don't know CAN hurt you. Find out the inside scoop first.
Contact Packaging Diva to request.
For the latest innovations in packaging, food
packaging, plastic packaging, contract packaging or new packaging
solutions sign up for "Packaging News You Can Use"
Contact Packaging Diva and
specify "Packaging News You Can Use" in your subject line.
Free Publicity: You can get free publicity by
responding to some inquiries needed by the Packaging Diva.
If you can help, I will be sure and give you or your company full
attribution. For more information click here
10 ways clients utilize the Packaging Diva
packaging consulting services.
1. They need the services of a
packaging consultant or expert.
2. They want to keep up with the
latest packaging trends, technologies and innovations.
3. They have an upcoming conference
where the need a packaging speaker and packaging expert for the program.
4. They are expanding into new
consumer markets and require packaging expertise to make their products
sell.
5. They want to target a specific
demographic and need to understand how packaging influences the way we
shop and buy.
6. They have a new product to
introduce and want to make sure their packaging is on target.
7. They are considering a merger or
acquisition and need to understand the intricacies of the packaging
marketplace.
8. They need to find a packaging
vendor to package their products.
9. They need to stay competitive on
what's happening in the packaging industry
Finally,
10. They know nothing about packaging
but need to learn in a hurry.
Subscribe to "Packaging News You Can Use" and get
your FREE special report: "Why Packaging Fails"
e-mail
us and specify in your subject line that you wish to subsrcibe.
Attention Inventors!
Our
new white paper "Packaging Your Invention To Sell" is
now available
Please
visit Packaging University
Find
out what The Diva has to say about the latest packaging
trends, technologies and innovations visit her
blog at http://packaginguniversity.com/blog/
JoAnn wants to hear from you for her
next speaking assignment.
If you have a great new packaging or
successful packaging story, click here. |
